The bar chart highlights the percentage of three age groups by using five different social media in 2022.
Overall, the frequent user of the social media was people from 18 to 24-year-old, while it was the least popular within 35 to 44-year-old group.
According to the information shown in the table, TikTok, Instagram, and Twitter were the most popular platforms between 18 to 25 years, which was 90%, 85%, and 40% use, respectively. By contrast, the lowest usage of Facebook (55%), Instagram (50%), TikTok(35%), and Twitter(25%) were all distributed at 35 to 44 years. Notably, the usage of Linkedin presented opposite situation, there were 45% of 35 to 44 years’ people use, which was about two times higher than 18 to 24 years (20%).
For 25 to 34 years, there were 35% use Twitter and Linkedin; furthermore, twofold of individuals used Instagram, which was 70%. Besides the aforementioned, Facebook and TikTok showed quite similar data, which was 65% and 60%, respectively.
The bar chart illustrates the percentage of people in three age groups (18–24, 25–34, and 35–44 years) using five different social media platforms—Instagram, Facebook, TikTok, Twitter, and LinkedIn—in 2022.
Overall, Instagram and TikTok were most popular among younger users, while LinkedIn was used more frequently by older age groups. Facebook had a relatively consistent usage across all age ranges. In the 18–24 age group, TikTok was the most widely used platform, with 90% of users, followed closely by Instagram at 85%. Facebook usage in this group was lower, at 60%, while Twitter and LinkedIn were the least popular, at 40% and 20%, respectively.
For those aged 25–34, Instagram remained popular, with 70% usage, while TikTok saw a decline to 60%. Facebook use was slightly higher at 65%, while Twitter and LinkedIn were used by 35% of this group. Among the 35–44 age group, LinkedIn usage increased to 45%, making it the most popular platform for this demographic. Facebook followed closely at 55%, while Instagram and TikTok saw significant drops, with 50% and 35% usage, respectively. Twitter remained the least used platform at only 25%.
In summary, social media preferences varied significantly across age groups, with younger users favoring TikTok and Instagram, while older users leaned towards LinkedIn and Facebook.