The chart compares the proportion of people using five types of social media platforms in different groups (18–24, 25–34, and 35–44 years) in 2022.
Firstly, it is clear that the age group (18-24) shows TikTok is the highest percentage and Linkedln is the lowest. It can be found that Instagram is only slightly different from TikTok.
Secondly, it is noticeable that Instagram was the highest in age group (25-34)70%, and Twitter is the same proportion as Linkedln(35%). Thirdly, in the age group (35-44) 55%歐Facebook was the highest at 55%, and Twitter is the lowest (25%). In terms of TikTOK, the figure for age group (18-24)90% was almost three times higher than that of the 35–44 group (35%). However, Linkedln is more than doubled as high as age group (18-24)20% and (35-44) 45%.
Overall, it is significant to see that social media preferences vary significantly across different age groups.
The bar chart illustrates the percentage of people in three age groups (18–24, 25–34, and 35–44 years) using five different social media platforms—Instagram, Facebook, TikTok, Twitter, and LinkedIn—in 2022.
Overall, Instagram and TikTok were most popular among younger users, while LinkedIn was used more frequently by older age groups. Facebook had a relatively consistent usage across all age ranges. In the 18–24 age group, TikTok was the most widely used platform, with 90% of users, followed closely by Instagram at 85%. Facebook usage in this group was lower, at 60%, while Twitter and LinkedIn were the least popular, at 40% and 20%, respectively.
For those aged 25–34, Instagram remained popular, with 70% usage, while TikTok saw a decline to 60%. Facebook use was slightly higher at 65%, while Twitter and LinkedIn were used by 35% of this group. Among the 35–44 age group, LinkedIn usage increased to 45%, making it the most popular platform for this demographic. Facebook followed closely at 55%, while Instagram and TikTok saw significant drops, with 50% and 35% usage, respectively. Twitter remained the least used platform at only 25%.
In summary, social media preferences varied significantly across age groups, with younger users favoring TikTok and Instagram, while older users leaned towards LinkedIn and Facebook.