The table chart illustrates the percentage of people using different social media platforms in 2022. Overall, there are five apps which are Instagram, Facebook, TikTok, Twitter and Linkedln and are divided into three age groups which are18–24, 25–34, and 35–44 years. During these platforms, Instagram is the most widespread, while Twitter is the lowest in every age groups.
The most popular platform is Instagram, the number is over 50% in three age groups. Followed by Facebook, its percentage are 60%, 65% and 55%, respectively. Ranking third is Tiktok, the rate in 18-24 years is 90, which is the highest number among all number.
Ranking fourth and fifth are Twitter and Linkedln. Especially, the percentage of Twitter is twice higher than Linkedln in 18-24 years. The rate in 25-34 years are same. However, during 35-44 ages, the number of Linkeln is higher 20% than Twitter, which are 45% and 25%, respectively.
The bar chart illustrates the percentage of people in three age groups (18–24, 25–34, and 35–44 years) using five different social media platforms—Instagram, Facebook, TikTok, Twitter, and LinkedIn—in 2022.
Overall, Instagram and TikTok were most popular among younger users, while LinkedIn was used more frequently by older age groups. Facebook had a relatively consistent usage across all age ranges. In the 18–24 age group, TikTok was the most widely used platform, with 90% of users, followed closely by Instagram at 85%. Facebook usage in this group was lower, at 60%, while Twitter and LinkedIn were the least popular, at 40% and 20%, respectively.
For those aged 25–34, Instagram remained popular, with 70% usage, while TikTok saw a decline to 60%. Facebook use was slightly higher at 65%, while Twitter and LinkedIn were used by 35% of this group. Among the 35–44 age group, LinkedIn usage increased to 45%, making it the most popular platform for this demographic. Facebook followed closely at 55%, while Instagram and TikTok saw significant drops, with 50% and 35% usage, respectively. Twitter remained the least used platform at only 25%.
In summary, social media preferences varied significantly across age groups, with younger users favoring TikTok and Instagram, while older users leaned towards LinkedIn and Facebook.