The supplied diagram illustrates information on the proportion of individuals from three distinct age ranges who use various social networks in 2022. Overall, LinkedIn experienced significant growth with increasing age, whereas TikTok usage declined substantially among older users.
It can be clearly seen that the LinkedIn usage rose from 20% in 18-24 years to 35% in those aged 25-34 years, representing a steady upward trend. By contrast, TikTok users dropped sharply by 30% over the same period. Similar decreases were observed in Instagram and Twitter, constituting by 15% and 5%, respectively.
Among people aged 35-44, Facebook remained relatively stable at 55%, while Instagram continued to reduced to 50%. Moreover, LinkedIn usage further went up to 45%. surpassing TikTok, which had fallen to just 30%.
The bar chart illustrates the percentage of people in three age groups (18–24, 25–34, and 35–44 years) using five different social media platforms—Instagram, Facebook, TikTok, Twitter, and LinkedIn—in 2022.
Overall, Instagram and TikTok were most popular among younger users, while LinkedIn was used more frequently by older age groups. Facebook had a relatively consistent usage across all age ranges. In the 18–24 age group, TikTok was the most widely used platform, with 90% of users, followed closely by Instagram at 85%. Facebook usage in this group was lower, at 60%, while Twitter and LinkedIn were the least popular, at 40% and 20%, respectively.
For those aged 25–34, Instagram remained popular, with 70% usage, while TikTok saw a decline to 60%. Facebook use was slightly higher at 65%, while Twitter and LinkedIn were used by 35% of this group. Among the 35–44 age group, LinkedIn usage increased to 45%, making it the most popular platform for this demographic. Facebook followed closely at 55%, while Instagram and TikTok saw significant drops, with 50% and 35% usage, respectively. Twitter remained the least used platform at only 25%.
In summary, social media preferences varied significantly across age groups, with younger users favoring TikTok and Instagram, while older users leaned towards LinkedIn and Facebook.