The data gives information about the proportion of users using various social media platforms in different age groups (18-24, 25-34, and 35-44 years old ) in 2022.
Overall, Instagram, Facebook and TikTok were popular among 18-34 age users in 2022. Twitter and LinkedIn were less popular among this group compared to the other platforms. In contrast, among 35-44 age group, platforms usage rates declined significantly. However, instead of TikTok, LinkedIn was popular than among 34-44 age group.
In 2022, the number of platforms ( Instagram, Facebook, and TikTok ) were all over sixty per cent, showing the highly popular among users aged 18-24. Therefore, the usage ratings were 85%, 60%, and 90% respectively, and TikTok had the highest usage rate (90%). Moreover, aged 25-34 had decreased compared to previous group, the usage ratings in the same order were 70%, 65%, and 60% respectively, and Instagram had highest usage rate (70%) among 25-25 age group.
On the other hand, among the aged 35-44 group, the number of users decreased noticeably to under 55%. The most popular were Facebook by 55%, followed by instagram at 50%. Particular, although the number of LinkedIn users were only 45%, it was still higher than other aged groups, which used the same platform and only under 40%.
The bar chart illustrates the percentage of people in three age groups (18–24, 25–34, and 35–44 years) using five different social media platforms—Instagram, Facebook, TikTok, Twitter, and LinkedIn—in 2022.
Overall, Instagram and TikTok were most popular among younger users, while LinkedIn was used more frequently by older age groups. Facebook had a relatively consistent usage across all age ranges. In the 18–24 age group, TikTok was the most widely used platform, with 90% of users, followed closely by Instagram at 85%. Facebook usage in this group was lower, at 60%, while Twitter and LinkedIn were the least popular, at 40% and 20%, respectively.
For those aged 25–34, Instagram remained popular, with 70% usage, while TikTok saw a decline to 60%. Facebook use was slightly higher at 65%, while Twitter and LinkedIn were used by 35% of this group. Among the 35–44 age group, LinkedIn usage increased to 45%, making it the most popular platform for this demographic. Facebook followed closely at 55%, while Instagram and TikTok saw significant drops, with 50% and 35% usage, respectively. Twitter remained the least used platform at only 25%.
In summary, social media preferences varied significantly across age groups, with younger users favoring TikTok and Instagram, while older users leaned towards LinkedIn and Facebook.