The table illustrates the proportion of people using five kinds of social media platforms in three age groups in 2022.
Overall, the most popular platforms from 18 to 24 was TikTok. Besides, the largest proportion between 25-34 was Instagram, which is same as 35-44 years.
To begin with, the top one from 18-24 ages were TikTok , which account for 90%. Following that, Instagram presented 85%. However, Facebook and Twitter make up 60% and 40%, respectively. Furthermore, LinkedIn was the least proportion, which only accounted for 20%.
In older ages, Instagram was the most significant proportion on 25-34 ages and 35-44 years, which presented 70% and 50%, respectively. Nevertheless, Facebook was also the second popular platforms in two groups. 25-34 ages took up 65% and 35-44 years comprised 55%. Next, Twitter and LinkedIn took up same percentage in 25-34 groups, which was 35%. Finally, the least popular platform in the oldest group was Twitter and it comprised only 25%
The bar chart illustrates the percentage of people in three age groups (18–24, 25–34, and 35–44 years) using five different social media platforms—Instagram, Facebook, TikTok, Twitter, and LinkedIn—in 2022.
Overall, Instagram and TikTok were most popular among younger users, while LinkedIn was used more frequently by older age groups. Facebook had a relatively consistent usage across all age ranges. In the 18–24 age group, TikTok was the most widely used platform, with 90% of users, followed closely by Instagram at 85%. Facebook usage in this group was lower, at 60%, while Twitter and LinkedIn were the least popular, at 40% and 20%, respectively.
For those aged 25–34, Instagram remained popular, with 70% usage, while TikTok saw a drop to 60%. Facebook use was slightly higher at 65%, while Twitter and LinkedIn were used by 35% of this group. Among the 35–44 age group, LinkedIn usage increased to 45%, making it the most popular platform for this demographic. Facebook followed closely at 55%, while Instagram and TikTok saw significant drops, with 50% and 35% usage, respectively. Twitter remained the least used platform at only 25%.
In summary, social media preferences varied significantly across age groups, with younger users favoring TikTok and Instagram, while older users leaned towards LinkedIn and Facebook.