The table illustrates the percentage of three age group using five different social platforms in 2022. Overall the youngest age group more likely favours the visualize and entertaining style platforms such as Instagram and TikTok, while older age group tend to use professional orientation based platform like LinkedIn.
It is evident that people around 18-24 years old had a highly engagement with Tiktok and Instagram at 90% and 85% respectively. The trend of using Tiktok saw a significantly drop with the age increasing, dropped to 60% among in 25-34 years group then plummeted to only 35% in the oldest age. It showed a similarity in Instagram, decreasing by 15% and 35% to the low of 50% of usage rate in 35-44 years old group. Twitter usage decline from 40% in the young cohort to 25% among those aged 35-44.
In contrast, LinkedIn showed a striking reverse pattern, starting at 20% of young age users, and moderate rising to 45% among the mature age group. Interestingly, Facebook has a relatively stable usage rate compare with the other 4 platforms, increasing from 60% among youngest group to 65% among aged 25-34 then slightly dropping to 55% in the oldest age group.
In summary, young cohort had a tendency to use entertaining based social media platform such as Instagram and TikTok, while older groups leaned more toward professional networks, LinkedIn. Facebook appealed to a broader demographic compared to other platforms.
The bar chart illustrates the percentage of people in three age groups (18–24, 25–34, and 35–44 years) using five different social media platforms—Instagram, Facebook, TikTok, Twitter, and LinkedIn—in 2022.
Overall, Instagram and TikTok were most popular among younger users, while LinkedIn was used more frequently by older age groups. Facebook had a relatively consistent usage across all age ranges. In the 18–24 age group, TikTok was the most widely used platform, with 90% of users, followed closely by Instagram at 85%. Facebook usage in this group was lower, at 60%, while Twitter and LinkedIn were the least popular, at 40% and 20%, respectively.
For those aged 25–34, Instagram remained popular, with 70% usage, while TikTok saw a decline to 60%. Facebook use was slightly higher at 65%, while Twitter and LinkedIn were used by 35% of this group. Among the 35–44 age group, LinkedIn usage increased to 45%, making it the most popular platform for this demographic. Facebook followed closely at 55%, while Instagram and TikTok saw significant drops, with 50% and 35% usage, respectively. Twitter remained the least used platform at only 25%.
In summary, social media preferences varied significantly across age groups, with younger users favoring TikTok and Instagram, while older users leaned towards LinkedIn and Facebook.