The figure demonstrates the percentage of people who use various social media software across three age groups (18-24, 25-34, and 35-44 years) in 2022. Overall, some social media platforms, such as Instagram, TikTok, and Twitter, lose the percentage of people in the high age group, while LinkedIn shows an opposite tendency.
Firstly, looking at the first age group (18-24 years), TikTok is the most popular platform. It takes 90% in this age group. In contrast, LinkedIn occupies the smallest part, and it just takes 20%. However, turning to the second age group (25-34 years), people prefer using Instagram, which accounts for 70%. Moreover, Twitter and LinkedIn are the least popular social media software, and they both take 35%.
In the elderly age group (35-44 years), individuals like to use Facebook (55%) and dislike using Twitter (25%). Notably, TikTok shows a dramatic decrease across all age groups from 90% to 35%. Conversely, Facebook shows a slight fluctuation of about 60%, and LinkedIn demonstrates a stable increase spanning all age groups.
The bar chart illustrates the percentage of people in three age groups (18–24, 25–34, and 35–44 years) using five different social media platforms—Instagram, Facebook, TikTok, Twitter, and LinkedIn—in 2022.
Overall, Instagram and TikTok were most popular among younger users, while LinkedIn was used more frequently by older age groups. Facebook had a relatively consistent usage across all age ranges. In the 18–24 age group, TikTok was the most widely used platform, with 90% of users, followed closely by Instagram at 85%. Facebook usage in this group was lower, at 60%, while Twitter and LinkedIn were the least popular, at 40% and 20%, respectively.
For those aged 25–34, Instagram remained popular, with 70% usage, while TikTok saw a decline to 60%. Facebook use was slightly higher at 65%, while Twitter and LinkedIn were used by 35% of this group. Among the 35–44 age group, LinkedIn usage increased to 45%, making it the most popular platform for this demographic. Facebook followed closely at 55%, while Instagram and TikTok saw significant drops, with 50% and 35% usage, respectively. Twitter remained the least used platform at only 25%.
In summary, social media preferences varied significantly across age groups, with younger users favoring TikTok and Instagram, while older users leaned towards LinkedIn and Facebook.