The table illustrates the proportion of social media usage across three age groups in 2022.
Overall, the youngest group tended to use social media significantly more than older ones, with TikTok and Instagram being particularly popular among those aged 18-24. In contrast, LinkedIn was more commonly used by the older users.
Young users aged 18-24 dominated platforms such as TikTok and Instagram, with usage declining significantly in order age groups. The proportion of users using TikTok was 90% among those aged 18-24, while this figure dropped to 60% for the 25-34 age group, and further dropped to 35% among the oldest group. Instagram usage followed a similar trend, with 85% among the youngest group, 70% for those aged 25-34, and 50% for the 35-44 age group.
Facebook usage peaked at 65% among 25-34-years-old. It then dropped gradually to 60% among those aged 18-24 and 55% for the 35-44 age group. While 40% of people aged 18-24 used Twitter in 2022, only 35% of those 25-34 did so, and the figure fell even lower to 25% among the oldest group. Finally, LinkedIn usage stood out at 45% among the oldest group. It then decreased modestly to 35% for those aged 25-34 and 20% among the youngest group.
The bar chart illustrates the percentage of people in three age groups (18–24, 25–34, and 35–44 years) using five different social media platforms—Instagram, Facebook, TikTok, Twitter, and LinkedIn—in 2022.
Overall, Instagram and TikTok were most popular among younger users, while LinkedIn was used more frequently by older age groups. Facebook had a relatively consistent usage across all age ranges. In the 18–24 age group, TikTok was the most widely used platform, with 90% of users, followed closely by Instagram at 85%. Facebook usage in this group was lower, at 60%, while Twitter and LinkedIn were the least popular, at 40% and 20%, respectively.
For those aged 25–34, Instagram remained popular, with 70% usage, while TikTok saw a decline to 60%. Facebook use was slightly higher at 65%, while Twitter and LinkedIn were used by 35% of this group. Among the 35–44 age group, LinkedIn usage increased to 45%, making it the most popular platform for this demographic. Facebook followed closely at 55%, while Instagram and TikTok saw significant drops, with 50% and 35% usage, respectively. Twitter remained the least used platform at only 25%.
In summary, social media preferences varied significantly across age groups, with younger users favoring TikTok and Instagram, while older users leaned towards LinkedIn and Facebook.