The table illustrates the proportion of people using five social media in different age categories in 2022. Overall, the youngest people has the higher use on most apps, particularly Instagram and TikTok, while LinkedIn has a opposite trend, which is popular in older group.
In 18-24 age group, TikTok had the highest rate at 90%, which followed by Instagram at 85%. Facebook also was widely used by young people, accounting for 60%. However, Twitter and LinkedIn was less popular, with figures 40% and 20% respectively.
In the age category of 25-34, Instagram remained the most popular percentage at 70%, while the figure of Facebook increased a little to 60%. Compared to the youngest group, TikTok users significantly dropped to 60%. In addition, Twitter and Linkedln record equal percentage of 35%.
For the 35-44 aged category, the usage of most platforms declined. Instagram dropped dramatically to 55%, whereas Facebook and Twitter decreased for 10% to 55% and 25% respectively. TikTok was the lowest rate of social media usage, just 25%. In contrast, Linkedln users grew to 45%, making it as the most popular platform in all age groups.
The bar chart illustrates the percentage of people in three age groups (18–24, 25–34, and 35–44 years) using five different social media platforms—Instagram, Facebook, TikTok, Twitter, and LinkedIn—in 2022.
Overall, Instagram and TikTok were most popular among younger users, while LinkedIn was used more frequently by older age groups. Facebook had a relatively consistent usage across all age ranges. In the 18–24 age group, TikTok was the most widely used platform, with 90% of users, followed closely by Instagram at 85%. Facebook usage in this group was lower, at 60%, while Twitter and LinkedIn were the least popular, at 40% and 20%, respectively.
For those aged 25–34, Instagram remained popular, with 70% usage, while TikTok saw a decline to 60%. Facebook use was slightly higher at 65%, while Twitter and LinkedIn were used by 35% of this group. Among the 35–44 age group, LinkedIn usage increased to 45%, making it the most popular platform for this demographic. Facebook followed closely at 55%, while Instagram and TikTok saw significant drops, with 50% and 35% usage, respectively. Twitter remained the least used platform at only 25%.
In summary, social media preferences varied significantly across age groups, with younger users favoring TikTok and Instagram, while older users leaned towards LinkedIn and Facebook.