The table gives information about the percentage of individuals who used different social media platforms in three age groups namely 18–24, 25–34, and 35–44 years in 2022.
It is clear that younger users were more active on Instagram and Tiktok, while older users tended to use Facebook and Linkedin. Twitter was the least popular for all ages of users.
In terms of the age of younger users(18-24 years), Tiktok was the most famous platform with 90% of users, Instagram just fell far behind Tiktok by 5%. Yet, Linkedin attracted only 20%. In the age of 25-34 years, most individuals used Facebook and Tiktok, which had 65% and 60% respectively. In contrast, the percentage of Linkedin users gradually increased to 35%.
Among the age of 35-44 years, Facebook was the most widely used platform, with 55% of users, followed by Instagram(50%) and Linkedin (45%). As for Tiktok, the percentage of users plunged to 25%.Moreover, Twitter still attracted the fewest users ,at 25%.
The bar chart illustrates the percentage of people in three age groups (18–24, 25–34, and 35–44 years) using five different social media platforms—Instagram, Facebook, TikTok, Twitter, and LinkedIn—in 2022.
Overall, Instagram and TikTok were most popular among younger users, while LinkedIn was used more frequently by older age groups. Facebook had a relatively consistent usage across all age ranges. In the 18–24 age group, TikTok was the most widely used platform, with 90% of users, followed closely by Instagram at 85%. Facebook usage in this group was lower, at 60%, while Twitter and LinkedIn were the least popular, at 40% and 20%, respectively.
For those aged 25–34, Instagram remained popular, with 70% usage, while TikTok saw a decline to 60%. Facebook use was slightly higher at 65%, while Twitter and LinkedIn were used by 35% of this group. Among the 35–44 age group, LinkedIn usage increased to 45%, making it the most popular platform for this demographic. Facebook followed closely at 55%, while Instagram and TikTok saw significant drops, with 50% and 35% usage, respectively. Twitter remained the least used platform at only 25%.
In summary, social media preferences varied significantly across age groups, with younger users favoring TikTok and Instagram, while older users leaned towards LinkedIn and Facebook.