There are different groups of people with different opinions on the issue that well-known people influence society. According to my experience, it comes with upsides and downsides at the same time. These pros and cons depend on the celebrity behaivor on social platforms. These all could be the factors that impact people.
The influencers who act positively will increase people’s motivation in the correct zone. For example, teenagers are interested in idols, and some groups of idols have shown their hard work on their goal. This will encourage the teenagers to set their target and work on it to achieve their target. This shows that the idol’s actions have an advantageous effect on people.
However, when influencers who often show certain negative opinions and behaviours may cause a negative impact. For instance, celebrities will share disrespectful views for certain groups or having drug addiction problems, and they post on social media. There are a group of people who will use the social platform to build up their sense of value, like teens. When they observe these negative actions and agree that. They will start learning this, which shows the negative impact on this group of people.
Based on my views, it could have a deep understanding that celebrities will give both benefits and drawbacks to society in the same period. This is all affected by how the influencer behaves on social media.
The bar chart illustrates the percentage of people in three age groups (18–24, 25–34, and 35–44 years) using five different social media platforms—Instagram, Facebook, TikTok, Twitter, and LinkedIn—in 2022.
Overall, Instagram and TikTok were most popular among younger users, while LinkedIn was used more frequently by older age groups. Facebook had a relatively consistent usage across all age ranges. In the 18–24 age group, TikTok was the most widely used platform, with 90% of users, followed closely by Instagram at 85%. Facebook usage in this group was lower, at 60%, while Twitter and LinkedIn were the least popular, at 40% and 20%, respectively.
For those aged 25–34, Instagram remained popular, with 70% usage, while TikTok saw a decline to 60%. Facebook use was slightly higher at 65%, while Twitter and LinkedIn were used by 35% of this group. Among the 35–44 age group, LinkedIn usage increased to 45%, making it the most popular platform for this demographic. Facebook followed closely at 55%, while Instagram and TikTok saw significant drops, with 50% and 35% usage, respectively. Twitter remained the least used platform at only 25%.
In summary, social media preferences varied significantly across age groups, with younger users favoring TikTok and Instagram, while older users leaned towards LinkedIn and Facebook.