The bar chart demonstrates the percentage of individuals in three age groups who use five online platforms in 2022.
Overall, it is evident that younger people were more attracted to Instagram and TikTok, whereas the 35–44 age group was more attracted to Facebook and Instagram. By contrast, Twitter and LinkedIn had relatively low usage in all groups.
For the 18–24 group, TikTok was the highest at 90% and the second rank was Instagram, accounting for 85%. Facebook stood at 60%, compared with only 40% for Twitter and 20% for LinkedIn. When it comes to the 25–34 category, Instagram was still higher than other platforms at 70%. TikTok and Twitter were used by 65% and 60% respectively. However, Twitter and LinkedIn recorded the lowest figures, at 35% each.
For the 35–44 age group, Facebook was the top platform at 55%, while Instagram and LinkedIn were slightly lower at 50% and 45%.Conversely, TikTok fell to 35% and Twitter recorded the lowest share at 25%.
The bar chart illustrates the percentage of people in three age groups (18–24, 25–34, and 35–44 years) using five different social media platforms—Instagram, Facebook, TikTok, Twitter, and LinkedIn—in 2022.
Overall, Instagram and TikTok were most popular among younger users, while LinkedIn was used more frequently by older age groups. Facebook had a relatively consistent usage across all age ranges. In the 18–24 age group, TikTok was the most widely used platform, with 90% of users, followed closely by Instagram at 85%. Facebook usage in this group was lower, at 60%, while Twitter and LinkedIn were the least popular, at 40% and 20%, respectively.
For those aged 25–34, Instagram remained popular, with 70% usage, while TikTok saw a decline to 60%. Facebook use was slightly higher at 65%, while Twitter and LinkedIn were used by 35% of this group. Among the 35–44 age group, LinkedIn usage increased to 45%, making it the most popular platform for this demographic. Facebook followed closely at 55%, while Instagram and TikTok saw significant drops, with 50% and 35% usage, respectively. Twitter remained the least used platform at only 25%.
In summary, social media preferences varied significantly across age groups, with younger users favoring TikTok and Instagram, while older users leaned towards LinkedIn and Facebook.