The table gives information that the proportion of individuals scrolling five social media apps including Instagram, Facebook, TikTok, Twitter, and LinkedIn in different ages in 2022.
Overall, TikTok is the most popular platform in younger groups of people, while Instagram is most used by middle age group, the elder people tend to use Facebook as their main social media platform.
Looking at the group of 18-24 and 25-34, Instagram is quite popular in this two groups of people, the proportion of usage is 85% and 70%, respectively. However, the figure of people among 18-24 use TikTok is 5% more than the figure of Instagram usage in same age of group. Facebook is the third used app in 18-24 and 25-34, shows 60% and 65%, respectively.
Moving to 35-44 years old group, the most common used app are Instagram and Facebook, sees 50% and 55%, respectively. LinkedIn is the third used app (45%) in this age group, while LinkedIn is less popular in younger ages. Twitter shows only 25% is the less used app in 35-44 years old group.
The bar chart illustrates the percentage of people in three age groups (18–24, 25–34, and 35–44 years) using five different social media platforms—Instagram, Facebook, TikTok, Twitter, and LinkedIn—in 2022.
Overall, Instagram and TikTok were most popular among younger users, while LinkedIn was used more frequently by older age groups. Facebook had a relatively consistent usage across all age ranges. In the 18–24 age group, TikTok was the most widely used platform, with 90% of users, followed closely by Instagram at 85%. Facebook usage in this group was lower, at 60%, while Twitter and LinkedIn were the least popular, at 40% and 20%, respectively.
For those aged 25–34, Instagram remained popular, with 70% usage, while TikTok saw a decline to 60%. Facebook use was slightly higher at 65%, while Twitter and LinkedIn were used by 35% of this group. Among the 35–44 age group, LinkedIn usage increased to 45%, making it the most popular platform for this demographic. Facebook followed closely at 55%, while Instagram and TikTok saw significant drops, with 50% and 35% usage, respectively. Twitter remained the least used platform at only 25%.
In summary, social media preferences varied significantly across age groups, with younger users favoring TikTok and Instagram, while older users leaned towards LinkedIn and Facebook.