The table gives the information about the portion(percentage) of three ranges of ages, which is 18-24, 25-34, 35-44 year-old, using five varieties of social media platforms – Instagram, Facebook, Tiktok, Twitter, and Linkedin in 2022.
Overall, TikTok is the most popular platform among 18-24 years old young people, while 25-34 years old people are more keen on Instagram, and 35-44 years old people use Facebook instead. And in general, the user reduce the use of social media except for Linkedin.(can’t understand)
(As you might observe from the data, respective platforms occupy the first ranking in each age category. TikTok is the most popular platform among 18-24 years old young people, with 90 percent users while Instagram is in the leading software in the category of 25-35 year-old. Surprisingly, 55 percents of older people prefer to use Facebook, making it the most prevalent platform.)
It is cleared that 20% people use Linkedin at a youngest age from the lowest point then started to increase steadily to 35% at age 25-34, and later keep climbed to the highest pick at 45% in 35-44 years old. Compared to Linkedin, other 4 platforms all reached their maximum in their first age group, for example, Instagram accounted for the 85%, and at the same year, with ages 25-34 and 35-44 respectively comprised 70% and 50%.
The bar chart illustrates the percentage of people in three age groups (18–24, 25–34, and 35–44 years) using five different social media platforms—Instagram, Facebook, TikTok, Twitter, and LinkedIn—in 2022.
Overall, Instagram and TikTok were most popular among younger users, while LinkedIn was used more frequently by older age groups. Facebook had a relatively consistent usage across all age ranges. In the 18–24 age group, TikTok was the most widely used platform, with 90% of users, followed closely by Instagram at 85%. Facebook usage in this group was lower, at 60%, while Twitter and LinkedIn were the least popular, at 40% and 20%, respectively.
For those aged 25–34, Instagram remained popular, with 70% usage, while TikTok saw a drop to 60%. Facebook use was slightly higher at 65%, while Twitter and LinkedIn were used by 35% of this group. Among the 35–44 age group, LinkedIn usage increased to 45%, making it the most popular platform for this demographic. Facebook followed closely at 55%, while Instagram and TikTok saw significant drops, with 50% and 35% usage, respectively. Twitter remained the least used platform at only 25%.
In summary, social media preferences varied significantly across age groups, with younger users favoring TikTok and Instagram, while older users leaned towards LinkedIn and Facebook.